Privacy Policy

Emma’s Choice Privacy Policy

At Emma’s Choice, your privacy matters to us. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, make a purchase, contact us, subscribe to our communications, or otherwise interact with Emma’s Choice.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Emma’s Choice is an online fashion boutique offering curated fashion and lifestyle products.

For questions about this Privacy Policy or the way we handle personal information, you can contact our Privacy Officer at:

Emma’s Choice Privacy Officer
Email: info@emmas-choice.com

2. Personal Information We Collect

Depending on how you interact with us, we may collect the following types of personal information:

Contact information

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

Order and transaction information

  • Products purchased

  • Order history

  • Order value

  • Returns and refunds

  • Shipping and delivery information

  • Payment status

Payment card information is generally processed directly by our payment providers and is not stored by Emma’s Choice in full.

Account information

If account functionality is available, we may collect:

  • Login details

  • Saved addresses

  • Shopping preferences

  • Wishlists or saved items

Website and device information

When you visit our website, we may automatically collect information such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Products viewed

  • Links clicked

  • Referring website

  • Approximate location derived from your IP address

  • Shopping cart activity

  • Cookie and similar technology identifiers

Communications

If you contact us, we may collect the information contained in your message and any information you choose to provide.

Marketing preferences

We may record:

  • Whether you subscribed to marketing communications

  • When and how consent was provided

  • Your communication preferences

  • Whether you opened or interacted with our communications

3. How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order, subscribe, contact us, create an account or complete a form

  • Automatically when you use our website

  • From payment, ecommerce, fulfilment, shipping, analytics and advertising providers

  • From social media or advertising platforms when you interact with our advertisements or social channels

  • From other parties where permitted by law

4. How We Use Your Information

We use personal information for purposes including:

  • Processing and fulfilling orders

  • Arranging shipping and delivery

  • Processing payments, refunds and returns

  • Communicating about your order

  • Providing customer service

  • Detecting and preventing fraud or misuse

  • Maintaining and improving our website

  • Understanding how visitors use our store

  • Personalizing the shopping experience

  • Measuring advertising performance

  • Showing relevant advertisements where permitted

  • Sending marketing communications where we have the required consent or are otherwise permitted by law

  • Managing our business and records

  • Meeting legal, tax, accounting and regulatory obligations

  • Protecting our rights, customers and business

We aim to collect and use only the information reasonably necessary for these purposes.

5. Ecommerce and Payment Providers

Our store may use third-party ecommerce infrastructure, payment processors and related technologies to operate the website and process transactions.

These providers may process information including your:

  • Name

  • Contact information

  • Billing and shipping information

  • Transaction information

  • Device and browser information

  • Payment information

Where our store uses Shopify services, Shopify may process personal information in connection with your use of the store, checkout and related Shopify consumer services. Shopify maintains its own privacy policies governing its processing activities.

Payment details may also be processed by payment providers available through our checkout.

6. Fulfilment and Shipping Partners

To fulfil your order, we may provide necessary information to suppliers, warehouses, fulfilment providers and shipping carriers.

This may include:

  • Your name

  • Delivery address

  • Telephone number where required for delivery

  • Email address where required for fulfilment or delivery updates

  • Products ordered

Some fulfilment partners may operate outside Canada.

We only disclose information reasonably necessary to fulfil and deliver your order.

7. Analytics, Advertising and Personalization

We may use analytics and advertising technologies to understand how people use our website and to improve and market Emma’s Choice.

These technologies may help us:

  • Measure website traffic

  • Understand product interest

  • Measure advertising performance

  • Create audiences for advertising

  • Limit repetitive advertisements

  • Personalize advertising or content

  • Improve our website and offers

Depending on the services we use, information may be shared with advertising or analytics partners such as social media platforms, search engines or analytics providers.

Where required by applicable law, optional tracking or profiling technologies will only be activated after you have made the appropriate choice or provided consent.

You can also manage certain technologies through your browser settings or any cookie/privacy controls provided on our website.

8. Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies.

These can include:

Essential technologies

Necessary for features such as:

  • Checkout

  • Shopping cart

  • Security

  • Account functionality

  • Website preferences

Analytics technologies

Used to understand how visitors interact with our website.

Advertising technologies

Used to measure campaigns and, where permitted, provide advertising based on your interests or activity.

You can control certain cookies through your browser or our website's privacy controls. Blocking some technologies may affect website functionality.

9. Email and Marketing Communications

We may send promotional emails or other commercial electronic communications where we have your consent or where otherwise permitted by applicable law.

Marketing messages will identify Emma’s Choice and include a way to unsubscribe.

You can unsubscribe at any time by:

Unsubscribing from marketing does not prevent us from sending necessary transactional communications, such as order confirmations, shipping updates or customer-service messages.

10. When We Share Personal Information

We may disclose personal information to service providers that help us operate Emma’s Choice, including:

  • Ecommerce platform providers

  • Payment processors

  • Fulfilment providers

  • Suppliers

  • Shipping carriers

  • Website hosting providers

  • Cloud infrastructure providers

  • Analytics providers

  • Advertising platforms

  • Email and communication providers

  • Customer-support systems

  • Fraud prevention and security providers

  • Accountants, legal advisers and professional consultants

We may also disclose information:

  • When required by law, court order or lawful government request

  • To investigate fraud or security concerns

  • To protect our legal rights or the safety of others

  • In connection with a business sale, merger, financing, reorganization or similar transaction, subject to applicable privacy requirements

We do not sell personal information to third parties for money.

11. Processing Outside Canada

Some of our service providers, suppliers, technology partners or their infrastructure may be located outside Canada.

As a result, your personal information may be transferred to, stored in or processed in another country.

Personal information processed outside Canada may be subject to the laws of that jurisdiction and may be accessible to courts, law-enforcement agencies or government authorities in accordance with local law.

We take reasonable steps to select service providers and arrangements designed to protect personal information appropriately.

12. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

  • Completing and supporting transactions

  • Managing returns or disputes

  • Providing customer service

  • Maintaining appropriate business and financial records

  • Fraud prevention

  • Meeting legal, tax and accounting requirements

When personal information is no longer reasonably required, we may delete, anonymize or securely dispose of it, subject to legal retention obligations.

13. Security

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against:

  • Unauthorized access

  • Loss

  • Theft

  • Misuse

  • Unauthorized disclosure

  • Alteration

  • Destruction

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If we become aware of a privacy or security incident, we will assess and respond to it in accordance with applicable law.

14. Your Privacy Rights

Depending on the privacy law applicable to you, you may have rights regarding your personal information.

These may include the right to:

  • Ask whether we hold personal information about you

  • Request access to your personal information

  • Request correction of inaccurate or incomplete information

  • Withdraw consent where processing is based on consent, subject to legal or contractual restrictions

  • Ask questions about how your information has been used or disclosed

  • Make a complaint about our privacy practices

  • Request deletion or other action where provided by applicable law

To make a privacy request, contact:

info@emmas-choice.com

We may need to verify your identity before completing certain requests.

Withdrawing consent may affect our ability to provide certain services where the information is necessary to provide those services.

15. Québec Residents

If Québec privacy law applies to your personal information, you may have additional privacy rights under Québec's private-sector privacy legislation.

Emma’s Choice's designated contact for privacy matters is:

Privacy Officer
Email: info@emmas-choice.com

Where required, we will provide information about technologies used to identify, locate or profile individuals and provide appropriate choices regarding those technologies.

16. Children’s Privacy

Emma’s Choice is intended for a general adult shopping audience.

We do not knowingly seek to collect personal information from children in circumstances where parental or other legally required consent would be necessary.

If you believe a child has provided us with personal information improperly, please contact us at info@emmas-choice.com.

17. Third-Party Websites

Our website may contain links to third-party websites, applications or services.

We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies before providing personal information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes to our services

  • Changes to our service providers

  • Changes in technology

  • Changes in legal requirements

  • Changes in how we handle personal information

When we make changes, we will update the “Last updated” date above and provide any additional notice required by applicable law.

19. Contact Us

If you have questions, concerns, complaints or requests relating to privacy or your personal information, please contact:

Emma’s Choice Privacy Officer
Email: info@emmas-choice.com