End of Summer Sale!

ENDS SUNDAY

DRESSES
SUMMER SALE
-29%
Front view of the Camille dress in white, showing the wrapped skirt falling to the knee Camille dress in white, front and back: keyhole neck, knotted waist, back zip and hem vent
-21%
Woman wearing the Juliette mint-green maxi shirt dress on a beach, roses and butterflies printed across the skirt Back view of the Juliette shirt dress, showing butterflies scattered at the shoulder and the floral border at the hem
-28%
Liana – Placed-Print Flared Maxi Dress Liana – Placed-Print Flared Maxi Dress
-20%
Woman in the Colette dress, blue toile print on cream, on whitewashed steps with an olive tree behind her Back view of the Colette dress, showing the centre-back seam, back zip and full A-line skirt
-29%
Front view of the Camille dress in white, showing the wrapped skirt falling to the knee Camille dress in white, front and back: keyhole neck, knotted waist, back zip and hem vent
-21%
Woman wearing the Juliette mint-green maxi shirt dress on a beach, roses and butterflies printed across the skirt Back view of the Juliette shirt dress, showing butterflies scattered at the shoulder and the floral border at the hem
-28%
Liana – Placed-Print Flared Maxi Dress Liana – Placed-Print Flared Maxi Dress
-20%
Woman in the Colette dress, blue toile print on cream, on whitewashed steps with an olive tree behind her Back view of the Colette dress, showing the centre-back seam, back zip and full A-line skirt
VIEW ALL
-31%
Dusty rose knee-length shirt dress with a notched V-neck and short turned-cuff sleeves, worn open on a sunlit village street with flat sandals and a straw basket bag. The dress on a wooden hanger against a plaster wall, showing the full button-through front from collar to hem, the roll-back cuffs and the curved hem.
-31%
Woman wearing the Noelle halter maxi dress in khaki, standing in a sunlit stone colonnade Back view of the Noelle dress in khaki, showing the open back, halter neck band and centre-back seam
-29%
Front view of the Camille dress in white, showing the wrapped skirt falling to the knee Camille dress in white, front and back: keyhole neck, knotted waist, back zip and hem vent
-20%
Woman wearing the Alma mini dress in an orange abstract print, standing against a whitewashed wall Back view of the Alma dress: open back with a halter tie at the neck and drawstrings at both side seams
-40%
Woman wearing the Rosalie dress in green, A-line maxi with ruffle-trimmed V neck, hand in the side pocket Back view of the Rosalie dress in green, showing the ruffle tracing the V at the back
-20%
Woman in the Colette dress, blue toile print on cream, on whitewashed steps with an olive tree behind her Back view of the Colette dress, showing the centre-back seam, back zip and full A-line skirt
-40%
The Cleo dress worn in a sunlit outdoor kitchen, hem falling to the floor Second back view of the Cleo dress, showing the drawstring tie and the fall of the skirt
-28%
Liana – Placed-Print Flared Maxi Dress Liana – Placed-Print Flared Maxi Dress
-31%
Dusty rose knee-length shirt dress with a notched V-neck and short turned-cuff sleeves, worn open on a sunlit village street with flat sandals and a straw basket bag. The dress on a wooden hanger against a plaster wall, showing the full button-through front from collar to hem, the roll-back cuffs and the curved hem.
-31%
Woman wearing the Noelle halter maxi dress in khaki, standing in a sunlit stone colonnade Back view of the Noelle dress in khaki, showing the open back, halter neck band and centre-back seam
-29%
Front view of the Camille dress in white, showing the wrapped skirt falling to the knee Camille dress in white, front and back: keyhole neck, knotted waist, back zip and hem vent
-20%
Woman wearing the Alma mini dress in an orange abstract print, standing against a whitewashed wall Back view of the Alma dress: open back with a halter tie at the neck and drawstrings at both side seams
-40%
Woman wearing the Rosalie dress in green, A-line maxi with ruffle-trimmed V neck, hand in the side pocket Back view of the Rosalie dress in green, showing the ruffle tracing the V at the back
-20%
Woman in the Colette dress, blue toile print on cream, on whitewashed steps with an olive tree behind her Back view of the Colette dress, showing the centre-back seam, back zip and full A-line skirt
-40%
The Cleo dress worn in a sunlit outdoor kitchen, hem falling to the floor Second back view of the Cleo dress, showing the drawstring tie and the fall of the skirt
-28%
Liana – Placed-Print Flared Maxi Dress Liana – Placed-Print Flared Maxi Dress
VIEW ALL
The dress laid flat on sand beside a straw tote, a wide-brimmed hat, layered gold necklaces and tan leather sandals.

Anouk – Baroque-Print Maxi Shirt Dress
$69.99 $99.99

Hi! I am Emma

I started Emma’s Choice because I’ve always loved finding those rare pieces that just feel right.

The cardigan you keep reaching for, the dress that makes you feel like yourself, the bag that somehow goes with everything.

Over the years, I realized most women don’t want more noise. We want fewer, better choices. Beautiful things that feel easy to wear, flattering, and worth buying.

That’s what Emma’s Choice is about. I search, compare, and curate with real life in mind.

Not just trends, but pieces that help women feel comfortable, confident, and put together. If it’s here, it’s because I truly believe it deserves a place in your wardrobe.

Frequently Asked Questions
Do you offer free shipping?

Yes. Tracked standard shipping is free on every Canadian order, with no minimum order value. We prepare orders for shipment within 1–3 business days, and most arrive within 5–15 business days after dispatch.
Where do you ship to?

We currently ship throughout Canada.

Some of our pieces are fulfilled by international partners, so a parcel may arrive from outside Canada, and an order with several items may arrive in more than one package. You are never charged extra standard shipping when that happens.
How do I know which size to choose?

Each product page shows its own size information, and where a piece runs small or large we say so on the page. Between two sizes? Take the larger one. Much of our range goes from XS to 5XL.

Still unsure? Email info@emmas-choice.com before you order. We would rather help you get it right the first time.
How can I track my order?

As soon as your order ships, you will receive a confirmation email with your tracking number. You can also follow your parcel any time on our Track My Order page.

It can take a few business days before tracking starts showing movement after the number is created. If it has not updated for a while, email info@emmas-choice.com and we will investigate it for you.
Will I receive a confirmation email after placing an order?

Yes. An order confirmation arrives in your inbox right after checkout, and a second email follows with your tracking as soon as the order ships.

Nothing arrived? Check your spam folder first, then email info@emmas-choice.com and we will resend it.
What payment methods do you accept?

You can pay by credit or debit card, or with Shop Pay, Apple Pay and Google Pay. The complete list of available methods is shown at checkout.

Every payment is processed over a secure, encrypted connection. We never see or store your card details.
Can I return the item(s) if I don’t like them?

Yes. You have 30 days from delivery to request a return. The item needs to be unworn, unwashed and in its original condition with tags attached. Trying something on to check the fit is of course fine.

Email info@emmas-choice.com with your order number before sending anything back, and we will send you the return instructions and the correct return address. For change-of-mind returns, return shipping is at your own cost. Full details are in our Returns and Refund Policy.
How long does a refund take?

Once we have received and inspected your return, approved refunds are issued within 7 business days to your original payment method.

Your bank or card provider may need a few extra days before the money shows up in your account.