About Emma's Choice

Emma's Choice is an online boutique for women in Canada. We choose pieces that are easy to wear and still look put-together: soft knits, warm layers, boots and bags, refreshed with the seasons.

Our aim is simple: show you each piece honestly, get it to you safely, and help quickly when you have a question.

Shop the bestsellers

How we work

What you can expect from us

Chosen for the season

We update the shop with the seasons, so what you see is picked for now: soft knits, warm layers and boots for the colder months.
Clear product pages

Each product page should tell you what you need to know: the fabric, the measurements and how a piece fits. If something runs small, we say so.
Set up for Canada

Prices are in Canadian dollars, and standard shipping is free and tracked on every order across Canada, with no minimum.
A person on every email

Questions about sizing, an order or a return are answered by one of us, not a bot. We reply within 24 hours.

Where your order comes from

Open about shipping

We work with international production and fulfilment partners. That means your parcel may arrive from outside Canada, and an order with several pieces can come in more than one package. You never pay extra shipping when that happens.

Orders are prepared within 1–3 business days and most arrive within 5–15 business days after dispatch. Your tracking number arrives by email as soon as your order ships, and you can follow it any time on our Track My Order page.

Read the shipping policy

Start here